resume
Accomplished sales and marketing professional with a history of creating and implementing programs that positively impact revenue. Hands on, engaged, and energetic solution finder for any market challenge. Proven ability to help others succeed when presented with the most difficult of situations. Excellent sales team development skill. Technical electronic sales background but with transferable skills to any industry.
Tenacity to see difficult projects all the way through.
14 years of Retail, District, and Regional Sales experience.
Ability to establish, service, and grow the most difficult of partnerships.
Effective negotiator with results in long term profitable partnerships.
Creative thinker, able to meet very high expectations of success.
Areas of Expertise
Territory sales management Strategic sales planning Public speaking
Field sales management Execution of goals Sales training
Account sales management Program implementation Application training
Contract negotiations Relationship cultivation Technical training
Experience
ROCKFORD CORPORATION, Tempe, AZ 2002-2008
Markets and distributes automotive and marine consumer electronics
Regional Sales Manager
Managed sales efforts of manufacturer’s rep firms to specialty retail accounts, distributors, and regional retailers in eight sales territories – SoCal, NorCal, the PacNW / AK, the Midwest, IL/WI, Florida, Upstate NY, and New England. Managed up to six individual brands and over 20 individual sales reps within the region. Drafted, negotiated, and executed annual business plans for rep firms and accounts. Developed and maintained strong business relationships with accounts of all sizes – including those considered to be very difficult to do business with. Responsible for over $14M in annual sales.
Accomplishments:
- Conceived and implemented the “Engineered to Rock” sales program in 2006. Engineered to Rock increased sales of Rockford Fosgate wiring kits by 25% YOY vs. 2005. Engineered to Rock proved so effective it was instrumental in retaining this market share in its second year and continues to do so today.
- Conceived and implemented “The Wall-O-Bass” program in 2006. Wall-O-Bass allows specialty retail accounts to easily demonstrate the superiority of Rockford Fosgate products to consumers. Wall-O-Bass gained world-wide acceptance, has had many variants, and is now a staple of the brand’s culture.
- Conceived and put on “The Power Challenge” in five cities between 2005 and 2007. These events utilized engineering resources in a sales capacity to prove the superiority of Rockford Fosgate amplifiers when compared to the competition. Two of these events generated in excess of $25,000 in retail sales of Rockford Fosgate products for the hosting retailer.
- Identified strengths of rep firms and sales reps to guide them to their highest potential – several were awarded Rep of the Year for their efforts.
- Signed Fry’s Electronics as an account for the brands Q-Logic and Lightning Audio.
- Signed the toughest specialty retailer in the Pacific Northwest as an account for Rockford Fosgate. Worked closely with the rep to grow this account’s business by 215% between 2004 and 2007.
- Wrote and presented a hands-on training in 2007 for the Mobile Enhancement Retailers Association (M.E.R.A.) on the use of specialized diagnostic equipment. This included defining the curriculum, assembling the workstations, and assembling a support crew to manage over 120 attendees.
NEW AGE MARKETING, Dallas, TX 2000 – 2002
Manufacturer’s Sales Rep – company headquartered in Houston, TX
Sales Representative
Managed Northern TX and OK for up to 11 brands of consumer electronics. Cultivated a strong dealer base for each of the brands represented. Managed sales programs and projected monthly sales for numerous vendors. Developed and gave trainings for numerous car and home audio vendors. Point of first contact for account base.
Accomplishments:
- Grew account base to approximately $3.5M in annual sales.
- Made sales in non-traditional channels – i.e., identified a company that modified VCRs for police vehicle use and turned this into a $150,000 annual account for Jensen.
- Named Sales Rep of the Year for Lightning Audio by Rockford Corporation in 2001.
AUDIO VIDEO MARKETING, Dallas, TX 1999
Manufacturer’s Sales Rep
Independent Sales Representative
CLIFFORD ELECTRONICS & AVITAL TECHNOLOGIES, Dallas, TX 1997-1999
Manufacturer of premier auto security systems – company headquartered in Chatsworth, CA
Area Sales Manager, 1998-1999
Managed sales of specialty retail accounts and distributors in OK, AR, Northern TX, and Northern LA. Gave sales, application, and hands-on training as well as wrote sales training for use in other sales territories.
Accomplishments:
- Grew account base to approximately $1.8M in annual sales.
- Made sales in non-traditional channels – i.e., acted as a liaison between Highway Master and Clifford’s engineering dept. in an effort to create a niche product. This led to an opening order for 10,000 pieces.
Product Specialist, 1997-1998
Account detailer for the Circuit City stores in TX. Promoted to Area Sales Manager in May of 1998.
AUTOCRAFT IND., INC. dba AUDIOTRONICS, North Little Rock, AR 1994-1997
Retailer, re-manufacturer, and installer of automotive electronics – company headquartered in Dallas, TX
Manager, 1996-1997
Marketed to and sold to the general public and a network of car dealers. Managed day to day activities, marketing budget, petty cash, and an inventory of $130k in goods. Negotiated sales programs and purchased inventory from ten vendors. Hired, maintained, and trained a staff of up to eight employees between sales, installation, and service.
Accomplishments:
- Grew annual sales from $550,000 in 1995 to $750,000 in 1996 and 1997.
- Wrote, implemented, and maintained a quality control system. This increased production and efficiency of the installation department and offered benchmark customer service as a result.
Assistant Manager, 1994-1996
Managed the sales floor and installation dept. Promoted to Manager in March of 1996.
Education, Training & Relevant Experience
Authored a book titled “Automotive Wiring and Electrical Systems”. This book was
published by Car Tech, Inc. and will be available in April of 2009. 2007-2008
Mobile Electronics Certification Program – Twice certified as a Security Specialist 1993, 1995
Missouri Southern State University – Earned 53 hours towards BS in Electrical Engineering 1987-1990
